About
Southbound

Sitting area inside The Lake House on Canandaigua
Chairs and fireplace inside The Lake House on Canandaigua
We are passionate about creating inspiring, attention-grabbing, and enduring spaces that adapt to innovation.
What Drives Us

Our purpose

We turn ideas into places where people feel seen, served, and at home.
O1

Strategic Foresight

Guiding development with data-driven insights and proven market expertise to build what matters, where it matters.
O2

Operational Excellence

Designing and executing tailored strategies that elevate performance, guest experience, and financial returns.
O3

Enduring Impact

Fostering sustainable growth, inclusive leadership, and long-term value across every touchpoint of hospitality.
INsight

About us

Southbound Consulting Group provides operational leadership, comprehensive market research, pre-development services, and development oversight to equip our partners with the insights needed to make informed decisions on what to build, where to build, and how to operate at the highest level.

Our expertise extends across top-line revenue strategies, pre-opening planning, marketing vision, financial performance, and organizational culture. We have been recognized for best-in-class execution contributing to industry-leading brands like Marriott, achieving accolades including Hotel Opening of the Year and multiple Operating Hotel of the Year awards. Additionally, our work has proudly been acknowledged by numerous hospitality and tourism associations and workplace excellence networks, underscoring our commitment to operational effectiveness and exemplary employee experiences.

At Southbound, equity and inclusion are at the core of who we are, shaping our approach to leadership, innovation, and influence. We don’t just consult—we build, optimize, and lead to ensure our partners achieve strategic objectives, realize favorable investment returns, and long-term sustainability.